Well, whether we like it or not, the festive season will soon be upon us. The run up to Christmas is always a busy time for businesses but it also offers plenty of opportunities for publicity. The problem is that with so much going on, they can pass us by.
This article from an American PR company explains how one firm used their staff Christmas party as a recruitment tool by gaining media coverage. OK, so their party was a bit beyond the reach of many companies but you don't have to go to these lengths. Just keep your ears open for festive-themed good news stories.
It's also that time of year when the business media are pulling together their reviews of the year. Come early New Year they will be looking to the year ahead, predicting new business trends. You could try to feed into these articles or if you don't feel confident dealing with the media, why not post your own review or the year and business manifesto for the year to come on your blog or website?
Here are a few more quick yuletide publicity tips:
1. Look out for seasonal good news stories from your staff or clients. If lots of people seem to be talking about something unusual which has happened, it could interest the media.
2. Read the Christmas papers to see what sort of things they are interested in. Are companies in the same sector as you featured?
3. Have your own festive e-flyer designed instead of a traditional card - it's environmentally friendly and different.
4. If you like a traditional paper card, try something personalised or novel like a card with a discount voucher attached for use in January. Or send out a wall planner or calendar so you will be in front of your customers all year.
5. Combine celebrating with networking. The Institute of Directors is one of the many organisations holding festive-themed events with a Christmas shopping and networking event in Manchester on November 14th.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment