We are really pleased to tell you that we have been chosen to take part in Meld - a five day residential lab at the University of Central Lancashire. Meld is an ideas generation and development workshops involving Sky News, Haymarket and Johnson Press, which brings journalists together with interaction designers.
Our team comprises Clarissa Satchell, Paperplane Director; Chris Satchell, Paperplane Creative Director, and Darren Harper, internet marketeer/search engine optimisation consultant and owner of Tangy Lemon search engine marketing agency in Halifax. During the week we will be working on a project which we pitched in response to briefs from the above media partners.
The lab takes place at UCLAN's new Centre for Digital and Creative Industries, Sandbox, which is running the project alongside the Department of Journalism. Meld is supported by the Northern Edge and the Northern Way and aims to find out what happens when teams of journalists, creative technologists/ interaction designers conceive and develop projects together.
Teams were invited to pitch seed ideas in response to industry briefs. These briefs can be found on the Meld website. Up to 8 teams (a maximum of 20 people) have been selected to attend the lab from December 10-14. Developed ideas will be pitched at the end of the week to a panel of industry commissioners. We are thrilled to be chosen and are looking forward to taking part.
Wednesday, 14 November 2007
Monday, 12 November 2007
Top 5 Festive Publicity Tips
Well, whether we like it or not, the festive season will soon be upon us. The run up to Christmas is always a busy time for businesses but it also offers plenty of opportunities for publicity. The problem is that with so much going on, they can pass us by.
This article from an American PR company explains how one firm used their staff Christmas party as a recruitment tool by gaining media coverage. OK, so their party was a bit beyond the reach of many companies but you don't have to go to these lengths. Just keep your ears open for festive-themed good news stories.
It's also that time of year when the business media are pulling together their reviews of the year. Come early New Year they will be looking to the year ahead, predicting new business trends. You could try to feed into these articles or if you don't feel confident dealing with the media, why not post your own review or the year and business manifesto for the year to come on your blog or website?
Here are a few more quick yuletide publicity tips:
1. Look out for seasonal good news stories from your staff or clients. If lots of people seem to be talking about something unusual which has happened, it could interest the media.
2. Read the Christmas papers to see what sort of things they are interested in. Are companies in the same sector as you featured?
3. Have your own festive e-flyer designed instead of a traditional card - it's environmentally friendly and different.
4. If you like a traditional paper card, try something personalised or novel like a card with a discount voucher attached for use in January. Or send out a wall planner or calendar so you will be in front of your customers all year.
5. Combine celebrating with networking. The Institute of Directors is one of the many organisations holding festive-themed events with a Christmas shopping and networking event in Manchester on November 14th.
This article from an American PR company explains how one firm used their staff Christmas party as a recruitment tool by gaining media coverage. OK, so their party was a bit beyond the reach of many companies but you don't have to go to these lengths. Just keep your ears open for festive-themed good news stories.
It's also that time of year when the business media are pulling together their reviews of the year. Come early New Year they will be looking to the year ahead, predicting new business trends. You could try to feed into these articles or if you don't feel confident dealing with the media, why not post your own review or the year and business manifesto for the year to come on your blog or website?
Here are a few more quick yuletide publicity tips:
1. Look out for seasonal good news stories from your staff or clients. If lots of people seem to be talking about something unusual which has happened, it could interest the media.
2. Read the Christmas papers to see what sort of things they are interested in. Are companies in the same sector as you featured?
3. Have your own festive e-flyer designed instead of a traditional card - it's environmentally friendly and different.
4. If you like a traditional paper card, try something personalised or novel like a card with a discount voucher attached for use in January. Or send out a wall planner or calendar so you will be in front of your customers all year.
5. Combine celebrating with networking. The Institute of Directors is one of the many organisations holding festive-themed events with a Christmas shopping and networking event in Manchester on November 14th.
Monday, 5 November 2007
Meld deadline this week
Submissions to MELD Lab - a world first project: bringing together the best northern journalists and new media practitioners - must be in this week. See below for full details. Briefs from are Sky News, Johnston Press and Haymarket Media Teams care now online. Teams can contain up to three people and one member must have journalistic experience. Meld are offering a ‘match-making’ service, so if you have an idea but don't know where to find a journalist or new media practitioner to join your team, ring Meld on 0114 221 0454 or mail info@meldonline.org.Visit http://www.meldonline.org/ for further information or join the Facebook Group here . MELD is supported by the Department of Journalism and Sandbox at UCLan (University of Central Lancashire), Northern Edge and the Northern Way.
Friday, 2 November 2007
Six businesses wanted for filming
The Outbox, http://www.theoutbox.co.uk/ the NWDA’s new online resource for SMEs, is looking for six North West SMEs it can film in a series showing what impact the implementation of new technologies can have had on their businesses.
The venture is being funded by the NWDA which awarded the publishing contract to Junction YK. Junction YK in turn has now commissioned Daylight Moving Image to produce half a dozen films for broadcast on the site when it goes live.
Read the ull article on the How Do website.
The venture is being funded by the NWDA which awarded the publishing contract to Junction YK. Junction YK in turn has now commissioned Daylight Moving Image to produce half a dozen films for broadcast on the site when it goes live.
Read the ull article on the How Do website.
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