Top 5 E-newsletter tips

We have been publishing an e-newsletter for a couple of months now. The results have been fantastic. As well as winning new business as a result of the e-newsletter we have had some great feedback and have built new business relationships with people who have received it. We sent a targeted e-flyer out about design services last week and have started some work for a company based in London who we had previously never spoken to!

Here are a few tips to help you make e-newsletters work for your company.

1. Choose the right package for you. Investigate the different options first. There are different packages available. You can either buy your own license for a one-off investment and send as many e-flyers as you want to or pay a monthly fee depending on how many you want to send.

2. Make sure you have enough time to commit to the e-flyer. If you don't but think it would help your company and you have something to say, hire someone to help you with the writing or distribution of the e-flyer.

3. Have your e-flyer designed to match your branding. This isn't expensive and only has to be done once. It is worth it as this is a great way to build your brand.

4. Take every opportunity to build up your database. Networking events are great for gathering people's cards and you can also find contacts through professional organisations you belong to.

5. Always include an unsubscribe link. This complies with email law and if you do not do this you risk annoying people who don't want to receive your newsletter. Give people the right to refuse your e-newsletter if they don't want to read it.

We now supply e-newsletters and can design a wide range of styles to meet your individual needs. Our packages are very competitive so if you are interested in finding out more, please get in touch for a no obligation consultation.

Media Coverage - Press Association Community Newswire

We have recently gained some publicity for the Royal School for the Deaf in Cheadle in the local media, as mentioned below. Our press releases have also been featured by the Press Association's Community Newswire. This is a free facility which charities can use to gain publicity by submitting a press release and photograph for consideration. They have featured one article about signing software and a second about the students displaying art work at John Lewis last weekend. Photo copyright Stockport Express and Times.

New Statesman and Business Insider

Paperplane Director and former Manchester Evening News journalist Clarissa Satchell has recently had an article published in the New Statesman magazine. The article is about inequalities in social care for the elderly. Click here to read the article, which appears in the 'Fair Care for All' supplement.

Clarissa also has an article about Age Discrimination published in this month's North West Business Insider magazine and has written an article due to be published in November, about green housing. Other writing commissions at the moment include a new food magazine focussing on high quality regional foods, called 'Tastes of Britain'.

53 Degrees - Chamber of Commerce magazine

We appear in the current edition of the Greater Manchester Chamber of Commerce magazine, 53 Degrees. We won a pitch to look after PR and e-newsletter design for the Royal School for the Deaf in Cheadle. View the article as an e-book here, we're on page 9. Thanks to 53 Degrees for the article.

Puppini Sisters website

We have recently been working on a website for the Puppini Sisters, a girl band signed with Universal Records. The band needed a website refresh in time for the launch of their new album and promotional tour. One of the challenges was designing a red lipstick to move across the front page and 'paint' the girls. See the updated Puppini Sisters site here for the result...