We have been publishing an e-newsletter for a couple of months now. The results have been fantastic. As well as winning new business as a result of the e-newsletter we have had some great feedback and have built new business relationships with people who have received it. We sent a targeted e-flyer out about design services last week and have started some work for a company based in London who we had previously never spoken to!
Here are a few tips to help you make e-newsletters work for your company.
1. Choose the right package for you. Investigate the different options first. There are different packages available. You can either buy your own license for a one-off investment and send as many e-flyers as you want to or pay a monthly fee depending on how many you want to send.
2. Make sure you have enough time to commit to the e-flyer. If you don't but think it would help your company and you have something to say, hire someone to help you with the writing or distribution of the e-flyer.
3. Have your e-flyer designed to match your branding. This isn't expensive and only has to be done once. It is worth it as this is a great way to build your brand.
4. Take every opportunity to build up your database. Networking events are great for gathering people's cards and you can also find contacts through professional organisations you belong to.
5. Always include an unsubscribe link. This complies with email law and if you do not do this you risk annoying people who don't want to receive your newsletter. Give people the right to refuse your e-newsletter if they don't want to read it.
We now supply e-newsletters and can design a wide range of styles to meet your individual needs. Our packages are very competitive so if you are interested in finding out more, please get in touch for a no obligation consultation.
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